Keele University

What you'll study

This master's combines core international business theory with applied skills and an independent research project. You will study modules that typically cover international business strategy, global marketing, international human resource management, cross‑cultural management and international finance, supported by a module in research methods to prepare you for your dissertation or an applied consultancy project. Teaching uses a mix of lectures, seminars, case studies and group work, with assessment by essays, presentations, business reports and the final research project.

• International Business Strategy: analysis of multinational enterprise behaviour, entry strategies and competitive positioning across borders.
• Global Marketing: international market selection, adaptation versus standardisation, and global brand management.
• International Human Resource Management: staffing, expatriation, performance and development in multicultural organisations.
• Cross‑cultural Management: cultural frameworks, negotiation, leadership and communication in international teams.
• International Finance and Trade: currency risk, international financial management and the economic context for global business.
• Research Methods and Dissertation/Project: quantitative and qualitative methods, research design and a substantial independent dissertation or consultancy project focused on an international business issue.

Structure

The programme is taught over one academic year full‑time or typically over two years part‑time. Core modules are taken in the taught phase, followed by the dissertation or applied project. Optional modules may be available to let you tailor the degree to particular interests such as sustainability in international business or entrepreneurship.

Entry requirements

Applicants normally need a UK undergraduate degree in any discipline at a minimum of lower second‑class honours (2:2) or an equivalent international qualification. Applicants with a lower undergraduate grade but with substantial relevant work experience or professional qualifications may be considered. Non‑native English speakers must demonstrate proficiency through an approved English language qualification at the level required for postgraduate study. Applicants will be assessed on academic records, references and a personal statement; some applicants may be invited to interview.

Career prospects

Graduates go on to careers in multinational corporations, export and trade organisations, management and strategy consultancies, international development agencies, and public sector bodies with cross‑border responsibilities. Common roles include international business manager, export manager, global marketing executive, supply chain or operations manager, and management consultant. The degree also provides preparation for doctoral study in business and management for those interested in academic or high‑level research careers.

Why study at Keele University

Keele offers a campus environment with a supportive postgraduate community and a business school that emphasises applied learning and research‑informed teaching. The programme benefits from small‑group teaching, opportunities for one‑to‑one supervision on the dissertation or consultancy project, and links to employer engagement and careers support to help you transition into international roles. The interdisciplinary culture at Keele also enables students to draw on related expertise across the university, including economics, languages and social sciences, to broaden the perspective on global business challenges.