Southern Cross University

What you'll study

The Bachelor of Business provides a comprehensive grounding in the functions and practice of contemporary organisations. Core study areas typically include accounting and finance principles, micro- and macro-economics, marketing, organisational behaviour and human resource management, business law, management and strategy, and quantitative skills for business (including business statistics and data analysis).

Students can personalise their degree through majors and elective streams. Common major and elective options include:

• Accounting and Finance – introductory financial and management accounting, corporate finance and taxation foundations (with pathways to professional accounting programs with further study).
• Marketing – consumer behaviour, digital marketing, brand management and market research methods.
• Management and Human Resources – leadership, organisational development, employment relations and talent management.
• International Business – global trade, cross-cultural management and international strategy.
• Entrepreneurship and Innovation – new venture creation, business planning and small business management.
• Operations and Project Management – supply chain fundamentals, project planning and process improvement.
• Business Analytics and Information Systems – data competencies for business decision making and use of contemporary business software.

The program emphasises applied learning: case studies, simulations and projects are common, and many students undertake industry placements, consultancy projects or capstone units that integrate knowledge across functional areas. The degree is offered on campus and online, enabling different study modes and scheduling flexibility.

Entry requirements

Admission is available to recent secondary school graduates and to mature-age applicants with work or life experience. Typical entry pathways include completion of an Australian Year 12 or an equivalent secondary qualification, successful completion of recognised diploma or TAFE programs, or the university's foundation/flexible entry programs. Applicants whose first language is not English will be required to demonstrate English language proficiency through an approved test or an accepted alternative qualification.

Southern Cross University also considers applicants through alternative entry schemes such as recognition of prior learning and special admissions for students from regional backgrounds or industry. Applicants with relevant vocational experience may be eligible for advanced standing or credit transfer for prior learning.

Career prospects

Graduates of the Bachelor of Business are prepared for a broad range of entry-level professional roles across public, private and not-for-profit sectors. Common career outcomes include positions such as:

• Business or operations coordinator
• Marketing or communications assistant
• Human resources administrator or recruitment officer
• Accounting technician or finance assistant (with appropriate accounting units completed)
• Project officer or project support
• Small business manager or startup founder
• Customer service and client relationship roles

Graduates often continue to postgraduate study—such as specialised Masters, professional accounting programs or an MBA—to gain advanced technical skills or professional accreditation. The degree builds transferable skills in analysis, communication, teamwork and problem solving that are valuable across many industries.

Why study at Southern Cross University

Southern Cross University offers a regional-focused learning environment with small class sizes, accessible academic staff and a strong emphasis on applied, industry-relevant learning. The business curriculum is designed to provide hands-on experience through industry projects, internships and work-integrated learning opportunities that connect students with local and national employers.

The university provides flexible delivery options including on-campus and online study to suit different lifestyles and work commitments. Students also benefit from career support services, mentoring, business incubator initiatives and opportunities to study or undertake projects internationally. The university’s focus on sustainable and ethical business practice is reflected throughout the program, preparing graduates to work in contemporary organisations with an emphasis on responsible decision-making.