Corvinus University of Budapest

What you'll study

The programme combines core marketing theory with applied modules and elective options so you learn both strategic planning and hands-on techniques. Typical subjects include consumer behaviour, marketing research and analytics, brand and product management, digital marketing and social media strategy, pricing and revenue management, services marketing, international marketing and marketing communications. You will also study strategic marketing planning and decision-making, and work on applied projects such as case studies, consultancy assignments for external organisations or a capstone thesis.

Teaching methods mix lectures, seminars, workshops and group work. Practical training often involves data-driven coursework (market segmentation and modelling), campaign design, and the use of industry-standard tools for digital advertising and analytics. Elective modules and short courses allow students to specialise in areas such as marketing analytics, customer experience, B2B marketing or brand strategy.

Entry requirements

Applicants are normally expected to hold a recognised bachelor’s degree in business, economics, marketing or a related social science field. Candidates with a degree in another discipline but demonstrable quantitative or business-relevant experience may also be considered. Typical application materials include a transcript of records, a CV, a statement of purpose or motivation letter and academic or professional references.

Instruction is in English for the international track, so proof of English proficiency is required from applicants whose prior degree was not taught in English. Some applicants may be invited to an interview or to submit a written assignment to assess fit for the programme. Relevant work experience can strengthen an application but is not usually mandatory.

Career prospects

Graduates go on to a wide range of roles across sectors. Common career paths include brand manager, product manager, marketing manager, digital marketing specialist, customer insights or market research analyst, CRM manager, sales and key account management, and roles in advertising or media agencies. The programme also provides a foundation for marketing consultancy and for data-driven positions that bridge marketing and analytics.

Alumni work in multinational consumer goods companies, tech firms, financial services, startups and marketing agencies, and some graduates progress to doctoral study or specialised professional qualifications. The programme’s emphasis on applied projects and employer connections supports transition into industry roles and internships.

Why study at Corvinus University of Budapest

Corvinus is Hungary’s leading business and economics university with a long tradition of teaching and applied research in marketing and management. Studying in Budapest gives students access to a vibrant regional business hub and many multinational headquarters, agencies and start-up opportunities. The faculty combine academic research with industry experience, and the university places strong emphasis on practical learning, career support and international mobility.

Students benefit from collaboration with corporate partners on live projects, career services and a broad alumni network across Central and Eastern Europe. The programme’s international classroom and English-language instruction make it suitable for both domestic and international students aiming for careers in the region or globally.