Corvinus University of Budapest

What you'll study

The programme builds on core communication and media theory while emphasising empirical research methods and applied practice. Core topics typically include communication theory, media and society, digital media and social platforms, media economics, media law and ethics, and quantitative and qualitative research methods. Students also study specialised modules such as strategic communication and public relations, journalism studies, visual and multimedia storytelling, audience research, and media policy.

Teaching combines lectures, seminars, case studies and project work. Students complete a substantial research project or master's thesis and often undertake practical assignments such as campaign design, content production or data-driven audience analysis. Elective seminars allow you to concentrate on areas such as political communication, corporate communication, digital analytics or cultural industries. Practical placement or internship opportunities with media organisations, agencies or NGOs are commonly available to complement classroom learning.

Entry requirements

Applicants are normally expected to hold a relevant bachelor's degree in communication, media studies, social sciences, humanities or a related discipline. Admissions typically consider academic transcripts, a CV, and a statement of purpose outlining your interests and goals. Depending on your background, you may be asked to provide a writing sample or a portfolio of media work if applying to the more practice-oriented tracks.

English-language proficiency is required for English-taught programmes; acceptable evidence can include a degree taught in English or recognised language test scores. Some applicants may be invited to an interview (in person or online) as part of the selection process.

Career prospects

Graduates of the programme move into a range of roles across the public, private and non-profit sectors. Typical career paths include public relations or corporate communications, social media and content strategy, media planning and account management at agencies, journalism and editorial roles, audience research and media analytics, and policy or communications roles in governmental or international organisations. The programme also prepares students for doctoral study in communication, media studies or related social sciences.

Why study at Corvinus University of Budapest

Corvinus is well regarded for its social science and communication teaching in Central Europe and offers an international learning environment in Budapest, a regional hub for media and communications. The university combines research-active faculty with practical links to industry, providing guest lectures, project collaborations and internship pathways. Small-group teaching and a balance of theory and applied work help students develop both analytical and professional skills. Studying in Budapest also gives easy access to a diverse media landscape and opportunities for cross-border comparison and internships in multinational organisations.