The American University in Cairo

Overview

Integrated Marketing Communication (IMC) at The American University in Cairo (AUC) equips students to blend strategy, creativity, and data to design effective marketing campaigns across various channels.

What you'll study

The IMC program focuses on planning and executing integrated marketing communication through in-depth research, consumer insights, and consistent brand messaging. Students will develop practical skills in writing, creative strategy, and digital marketing fundamentals, including social media, email marketing, and search engine strategies.

• Learn campaign management skills, including planning, budgeting, and evaluating outcomes.
• Enhance ethical communication practices across diverse media platforms.

The curriculum combines core communication courses with specialized subjects such as advertising, multimedia production, and creative strategy. Students engage in applied learning through integrated projects that connect research and strategy to real-world campaign development.

• Mass Communication
• Media Writing
• Multimedia Writing and Production
• Mass Media Ethics and Responsibility
• Visual Communication
• Advertising
• Mass Communication Research
• Creative Strategy and Advertising Copywriting

Entry requirements

While specific GRE/GMAT requirements are not detailed, it is advisable to consult AUC admissions for the most current entry criteria and academic thresholds. Prospective students should also be aware of the English language requirements, which include:

• TOEFL iBT: minimum score of 83
• IELTS: minimum score of 6.5
• Duolingo English Test: minimum score of 135

All English test scores must be less than two years old. Note that TOEFL “MyBest Scores” and IELTS “One Skill Retake” are accepted, and if needed, a retake may be required for placement purposes.

General application requirements include submitting an online application form, a personal statement, and two recommendation letters from high school teachers or counselors.

Career prospects

Graduates of the IMC program are well-prepared for various roles in marketing and advertising. Students typically engage in practical projects and internships with regional and international marketing organizations, enhancing their employability and professional experience in the field.