Manipal Academy of Higher Education

Overview

Embark on a creative journey with the BA in Graphic Design and Digital Media Marketing at Manipal Academy of Higher Education. This program integrates studio-based graphic design with the fundamentals of digital media marketing, equipping you with the skills to create captivating visual identities and data-driven marketing campaigns. Prepare for a dynamic career in creative and marketing roles through a blend of practical experience and theoretical knowledge.

What you'll study

The curriculum emphasizes core focus areas that combine design practice with digital marketing strategies. Key topics typically include:

• Photography Basics
• Typography, Layout, and Composition
• Design Thinking and Problem Solving
• Visual Storytelling: Video & Sound
• UI & UX Design for Digital Media
• Media Strategy & Audience Engagement

Learning Approach

• Studio-led projects: Develop a robust portfolio showcasing your design and digital media capabilities.
• Applied marketing practice: Learn to link creative outputs with audience and channel strategies.
• Iterative design: Hone your skills by developing concepts, testing ideas, and refining deliverables.

Curriculum details

For the most current information on semester-wise modules, elective options, and assessment patterns, please consult the programme website.

Entry requirements

To be eligible for admission, candidates must have completed 10+2 or an equivalent qualification from a recognized board. Specific GRE/GMAT requirements are not indicated for this programme.

English requirements

English language proficiency requirements are not specified. It is advisable to confirm the accepted tests and minimum scores with MAHE during the application process.

Other requirements

• Submit your application through the official MAHE admissions portal.
• Provide a Portfolio of Work (POW) that highlights your creative abilities and relevant projects.
• Complete a Home-Based Test (HBT) to assess your aptitude and skills.
• Shortlisted candidates will be invited for a personal interview.
• Admission decisions will be based on the combined performance in the HBT, POW, and personal interview.

Career prospects

Graduates of this programme will be well-prepared for a variety of roles in the creative and marketing industries. Potential career paths include graphic designer, digital media strategist, brand manager, and UI/UX designer, among others. With a strong foundation in both design and marketing, you will be equipped to make a significant impact in the fast-evolving digital landscape.