Troy University

What you'll study

The programme is built on a foundation of core marketing and business courses, complemented by specialised modules that address the fashion sector and global market dynamics. You will study consumer behaviour, marketing research, brand management and digital marketing alongside fashion-focused subjects such as fashion merchandising, retail buying, visual merchandising and trend forecasting.

• Core business and marketing: Principles of Marketing, Marketing Research, Consumer Behaviour, Advertising and Promotion, Marketing Strategy, Business Law and Ethics.
• Fashion and retail specialisms: Fashion Merchandising, Retail Management, Visual Merchandising, Buying and Assortment Planning, Fashion Product Development.
• International and digital focus: International Marketing, Global Supply Chain and Logistics, E‑commerce for Fashion, Cross‑cultural Consumer Insights.
• Practical and analytical skills: Digital analytics, pricing and inventory management, social media marketing for fashion brands, forecasting and trend analysis.
• Capstone and experiential learning: A major project or capstone integrating marketing strategy for an international fashion brand, industry placement or internship, and opportunities for study abroad or collaborative projects with retail partners.

Entry requirements

Applicants are typically expected to have completed secondary education that is equivalent to a US high school diploma with a college-preparatory curriculum. Admissions consider the overall academic record, relevant coursework (for example in mathematics and English), personal statement and, where appropriate, evidence of interest in fashion or marketing such as a portfolio or past work experience.

International applicants must demonstrate English proficiency through recognised tests or other university-accepted measures. Transfer applicants and those with relevant vocational qualifications or workplace experience may be considered for admission and for credit towards the degree.

Career prospects

Graduates are prepared for a broad range of roles in the fashion and retail sectors, with an emphasis on positions that combine marketing, merchandising and international business. Typical career paths include:

• Fashion marketing coordinator or assistant
• Brand or product manager for apparel and accessories
• Retail buyer or merchandise planner
• E‑commerce manager and digital marketing specialist
• International sales or export manager for fashion labels
• Visual merchandiser, store planner or retail operations manager
• Fashion public relations and communications
• Trend analyst or forecasting consultant

Why study at Troy University

Troy University offers a business-focused environment with small-class teaching and close interaction with faculty who have industry and research experience. The university’s College of Business emphasises practical learning, giving students access to internships, career services and regional industry contacts in retail and apparel.

For students interested in international fashion markets, Troy provides opportunities for study abroad, international business coursework and projects that engage global supply chain and cross-cultural marketing issues. The programme’s mix of hands-on projects, internships and a capstone experience helps graduates move quickly into professional roles across the fashion and retail sectors.