Radford University

What you'll study

This programme builds a foundation in marketing principles and business fundamentals while focusing on the global fashion value chain. Core business and marketing modules cover topics such as marketing management, consumer behaviour, market research, digital marketing and brand strategy. Fashion-specific and international modules typically include fashion merchandising, retail management, visual merchandising, textile sourcing and supply chain, global fashion business, trend analysis and international marketing.

Students usually complete practical components such as case studies, group projects, brand campaigns and a capstone or senior project that applies marketing strategy to a fashion-related brief. The curriculum emphasises hands-on learning through lab work in merchandising and visual display, use of industry-standard digital marketing and analytics tools, and opportunities for internships with retailers, fashion houses, or marketing agencies. Study-abroad options and international business modules strengthen understanding of cross-border trade, cultural differences in consumer behaviour, and global sourcing and logistics.

Entry requirements

Applicants are expected to hold a secondary school completion certificate or equivalent. Typical academic entry requirements include satisfactory grades in core subjects such as English and mathematics; applicants with strong portfolios or demonstrable experience in fashion, retail or creative projects may strengthen their application. Mature or transfer applicants should provide transcripts from previous postsecondary study. International applicants must meet English language proficiency requirements through an approved test or prior study in English.

Radford may also consider extracurricular experience (retail work, internships, volunteering) and personal statements that show interest in fashion and international business. Specific minimum GPA or course prerequisites are set by admissions and can vary; applicants should consult the university’s admissions guidance for exact thresholds and required documentation.

Career prospects

Graduates are prepared for a wide range of roles across the fashion and lifestyle sectors, both domestically and internationally. Common career paths include:

• Fashion buyer/merchandiser – planning assortments and purchasing product for retailers.
• Brand or product manager – developing and managing brand strategy and product launches.
• Retail operations manager – overseeing store performance and customer experience.
• Digital marketing specialist – running e-commerce, social media and online campaigns for fashion labels.
• Sourcing and supply chain coordinator – managing supplier relationships and international logistics.
• Trend analyst or fashion forecaster – researching and interpreting consumer and style trends.
• International marketing coordinator – adapting marketing strategy across territories and cultures.

Many graduates also progress to roles in advertising, wholesale, consultancy or start their own fashion brands or retail ventures. Internship experience, a professional portfolio and competency in digital tools (analytics, e-commerce platforms, visual presentation software) significantly boost employability.

Why study at Radford University

Radford University offers a personalised learning environment with relatively small class sizes and direct access to faculty with practical industry and research experience. The university’s business programmes are delivered with a focus on experiential learning—students benefit from internships, applied projects and connections to regional business networks. Radford’s location in Virginia provides proximity to metropolitan markets and transport links that facilitate internship and industry opportunities.

The university supports career development through an active career services team, employer engagement events and alumni networks that help students secure placements in retail, marketing agencies and international firms. Study-abroad programmes and international business modules are available to broaden global perspective, an important asset for careers in international fashion marketing.