Troy University

What you'll study

This undergraduate degree gives you a comprehensive grounding in core business functions—accounting, finance, economics, management and marketing—alongside coursework in quantitative methods and business law. You will typically take a mix of required core modules and concentration options. Core modules commonly include Principles of Management, Principles of Marketing, Financial Accounting, Managerial Accounting, Business Statistics, Microeconomics and Macroeconomics, Business Law, and Strategic Management.

Depending on your pathway and elective choices, you can study more specialised topics such as Consumer Behaviour, Market Research, Digital Marketing, Sales Management, Organizational Behaviour, Human Resource Management, Operations and Supply Chain Management, Entrepreneurship, and International Business. Many students also complete a capstone or strategy course that integrates functional knowledge through case studies, simulations or team projects.

The programme emphasises applied learning: expect group projects, presentations, real-world case analyses and opportunities for internships or co‑operative placements. Troy University offers classroom delivery on campus as well as online and hybrid options, allowing flexibility for working students and transfer learners.

Entry requirements

• High school completion or equivalent qualification with a record of steady academic performance; specific grade expectations vary by campus and applicant background.
• For transfer applicants, a minimum number of transferable college credits and a satisfactory college GPA are normally required; official transcripts must be provided.
• Standardised test scores (SAT/ACT) may be considered where required, but many entry routes place primary emphasis on high school/college grades and coursework.
• International applicants must meet English language proficiency requirements (e.g. TOEFL, IELTS or equivalent) and submit certified academic records translated into English where necessary.
• Additional materials may include a personal statement, résumé and letters of recommendation for some applicants; mature students and those with relevant work experience are welcomed and assessed on a case-by-case basis.

Career prospects

Graduates are well placed for a range of entry‑level roles across private, public and non‑profit sectors. Typical job titles include management trainee, marketing coordinator, sales representative, operations analyst, human resources assistant, customer success specialist and small business manager. The programme also prepares students for work in functionally specialised areas such as digital marketing, brand management, supply chain and logistics, and business analytics when those electives are chosen.

Many alumni progress to supervisory and middle‑management roles after a few years’ experience; others pursue professional qualifications or postgraduate study such as an MBA to accelerate career advancement. The applied skills developed—teamwork, communication, analytical problem solving and project management—are valued across industries, making the degree versatile for changing labour markets.

Why study at Troy University

• Practical, career‑focused teaching that combines theory with applied projects and internship opportunities to build a professional portfolio.
• Flexible delivery through on‑campus, regional campus and online study options, supporting commuting students and working adults.
• Smaller class sizes and accessible faculty encourage close mentoring and personalised academic support.
• Connections with regional employers and dedicated career services help students locate internships, co‑op placements and job opportunities.
• Opportunities to engage in student business organisations, competitions and community projects that develop leadership and networking skills relevant to management and marketing careers.