University of South Alabama

What you'll study

The programme follows the University of South Alabama's Bachelor of Business Administration in Marketing curriculum, with elective modules and applied projects tailored to international fashion markets. Students study core marketing and business subjects and then take fashion- and global-focused options.

• Core marketing foundations: Principles of Marketing, Consumer Behaviour, Marketing Research, Advertising and Promotion, Brand Management, Digital Marketing and e-commerce.
• Fashion and retail modules: Fashion Merchandising, Retail Management, Visual Merchandising, Product Development and Merchandising, Trend Analysis and Forecasting.
• International and supply-chain focus: International Marketing, Global Sourcing and Supply Chain Management, Import/Export Fundamentals, Cross-cultural Marketing and Global Retail Strategy.
• Skills and practice: Marketing analytics, social media and influencer strategy for fashion, pricing and assortment planning, and integrated promotional campaigns targeted at international consumers.
• Capstone and experiential learning: Internship in a retail, brand or sourcing organisation, practicum projects with industry partners, and a senior capstone project that typically addresses a real-world marketing or merchandising challenge for a fashion brand or retailer.

Entry requirements

Applicants are expected to meet the general undergraduate admission criteria of the University of South Alabama. Typical successful applicants will have:

• A high school diploma or equivalent with a competitive cumulative GPA and completion of college-preparatory courses, including English and mathematics.
• Standardised tests (SAT/ACT) are considered according to the University’s admissions policy; applicants should check current guidance on test submission.
• For non-native English speakers, proof of English language proficiency through an accepted test (for example TOEFL or IELTS) or other University-approved demonstration of English ability.
• While a portfolio is not usually required, applicants with relevant extracurricular experience (fashion clubs, retail work, design projects, internships) should highlight this on their application and résumé.

Career prospects

Graduates combine marketing expertise with specialist knowledge of fashion and global supply chains, preparing them for roles across the apparel, accessories and retail sectors. Common career pathways include:

• Fashion buyer or merchandise planner for retailers and department stores
• Brand manager or product manager for apparel and lifestyle brands
• E-commerce manager or digital marketing specialist focused on fashion retail
• International sourcing coordinator, supply-chain analyst or logistics planner
• Visual merchandiser, retail operations manager or store planner
• Trend analyst, retail consultant or buyer’s assistant in multinational companies
• Postgraduate study in marketing, international business, or fashion business and management

Why study at University of South Alabama

The Mitchell College of Business at the University of South Alabama offers an AACSB-accredited business education with a practical, career-focused approach. Students benefit from small-class instruction, access to faculty with industry experience, and university career services that support internships and employer connections in retail, manufacturing and logistics.

Located in a port city on the Gulf Coast, the University provides opportunities to study international trade and supply-chain dynamics relevant to fashion sourcing and distribution. Study-abroad options, industry partnerships and practicum projects allow students to gain international perspective and hands-on experience that employers in fashion and retail value.