Oxford Brookes University

What you'll study

The programme combines a foundation year that develops academic skills and subject basics with three years of specialist undergraduate study. The foundation year covers core academic literacy, study skills, introductory communication theory, media awareness and practical digital skills to prepare you for level 4 study.

In the undergraduate years you will explore a mix of theoretical and practical modules. Typical topics include:

• Media and Cultural Theory – introductions to key thinkers and debates in cultural studies, media effects and audience studies.
• Communication Studies – principles of interpersonal, organisational and mass communication, rhetoric and persuasion.
• Digital Media and Social Media – social platforms, analytics, digital audience engagement and content strategies.
• Media Production – practical skills in audio, video and multimedia production, editing and storytelling for different platforms.
• Journalism and Public Relations – reporting, feature writing, media law and ethics, PR practice and campaign planning.
• Research Methods – qualitative and quantitative methods, critical analysis and a research project or dissertation in the final year.
• Optional modules – choices often include advertising, cultural industries, global media, film studies, creative practice and electives reflecting contemporary topics in media and culture.

The course emphasises employability through practical assessments, portfolio development and opportunities for placement projects or industry-linked modules. You will complete a substantial final-year project or dissertation demonstrating specialist knowledge and transferable research and production skills.

Entry requirements

The foundation route is intended for applicants who do not yet meet direct-entry requirements for the BA. It is suitable for those who require additional academic preparation or English language development. Applicants are normally expected to hold an approved secondary school completion certificate or equivalent qualifications.

For progression to the three-year BA you will be required to successfully complete the foundation year and meet the school’s progression criteria. Typical direct-entry applicants to the undergraduate degree present qualifications such as A-levels, BTEC National Diplomas, International Baccalaureate or an Access to Higher Education Diploma in relevant subjects. Mature students with relevant experience are also considered.

All applicants must meet the University’s English language requirements. If you need to improve your English proficiency, the foundation year includes language support, and alternatives such as recognised English tests or pre-sessional courses are accepted according to university policy.

Career prospects

Graduates from Communication, Media and Culture commonly move into roles across the creative and communications sectors. Typical career paths include:

• Journalism, news production and features writing
• Public relations, corporate communications and media relations
• Social media management, digital marketing and content strategy
• Broadcast and multimedia production, podcasting and video production
• Research, policy analysis and cultural or audience research
• Advertising, events management and brand communications

Many graduates also progress to postgraduate study in media, communication, cultural studies, journalism or related professional qualifications. The degree’s combination of theory, practical skills and a final research/project component supports both employment and further academic study.

Why study at Oxford Brookes University

Oxford Brookes offers a supportive learning environment with strong links to media and cultural organisations. The university places emphasis on applied learning, so the programme includes practical workshops, industry-informed briefs and opportunities to build a professional portfolio.

Studying in Oxford gives access to a lively cultural scene and regional media networks while benefiting from university facilities such as media labs, audio-visual production suites and specialist library collections. The Careers and Employment Service provides tailored support—including placement advice, CV and portfolio guidance and employer connections—helping students make the transition into work or postgraduate study.

The foundation year provides a clear progression route for students who need additional preparation, and course tutors deliver personalised feedback and academic support throughout the degree to help you meet your career and study goals.