Oxford Brookes University

What you'll study

The programme combines critical social theory with practical media-making and research skills. Core topics typically include media and cultural theory, political economy of media, representation and identity, audience and reception studies, and the history of media and popular culture. Practical modules commonly cover digital media production, audio and video production, multimedia storytelling, social media strategy and content creation.

Students are introduced to research methods for media and cultural analysis, including qualitative approaches (interviews, focus groups, discourse analysis) and basic quantitative techniques for audience and industry data. A sustained independent project or dissertation allows you to develop an original piece of research or a portfolio-based final project that demonstrates both theoretical understanding and practical competence.

The degree often offers optional modules that let you specialise in areas such as journalism and news production, public relations and marketing communications, film and screen studies, or creative media entrepreneurship. Many students take advantage of a placement or work-based learning module to gain hands-on experience in a media, cultural or communications role.

Entry requirements

Typical entry routes include successful completion of A-levels, BTEC qualifications, or an International Baccalaureate diploma, alongside the standard GCSE requirements in English. Specific offers are set by the university and may be expressed as A-level grades, UCAS tariff points or equivalent vocational qualifications.

Oxford Brookes welcomes applicants with relevant work experience or mature applicants; in these cases, an interview, portfolio of work or personal statement demonstrating motivation and suitability for the programme may be requested. Non-native English speakers will need to meet the university's English language requirements.

Career prospects

Graduates move into a broad range of roles across the creative and communication sectors. Common career paths include roles in journalism, content production, social media management, public relations, communications, marketing, and community engagement. Other destinations include research and policy roles in cultural organisations, arts administration, and roles within broadcast, film and digital production companies.

The combination of critical analysis and practical skills also provides a strong foundation for postgraduate study in media, communication, cultural studies, journalism or related fields. Many graduates find that the placement experience and portfolio work undertaken during the degree improves employability and helps build industry contacts.

Why study at Oxford Brookes University

Oxford Brookes places emphasis on employability and hands-on learning. The university offers media production facilities and opportunities to gain practical experience through project work, student media outlets and optional placement or work-based learning modules. Teaching combines seminars and lectures with small-group workshops and practical labs, enabling close support from academic staff.

The university’s location close to the city of Oxford gives students access to a rich cultural environment and networks across local media, cultural and heritage organisations. Brookes provides careers and enterprise services to help with internships, CVs and employer engagement, while the programme’s focus on both theory and practice prepares students for a range of roles in a changing media landscape.