Swansea University

What you'll study

This programme blends applied public relations practice with media studies and communications theory. You will study core topics such as public relations strategy, campaign planning, media law and ethics, and research methods, alongside modules on digital and social media, journalism principles, branding and reputation management.

Typical modules and learning activities include:

• PR practice and campaigns: planning, implementation and evaluation of integrated campaigns for corporate, charity and public-sector clients.
• Media, society and audiences: critical perspectives on how media shapes public opinion and the role of journalism and PR in democratic life.
• Digital communication and social media: use of analytics, content strategy, influencer relations and online community management.
• Writing and production skills: press releases, features, briefings, multimedia content and broadcast scripts.
• Media law, ethics and regulation: legal frameworks, privacy, defamation and professional ethical practice.
• Research skills and project work: qualitative and quantitative methods leading to a final-year dissertation or major practical project.

Modules are delivered through lectures, seminars, workshops and practical studio time in newsroom and media production facilities. Many students undertake live client briefs, simulated crises and assessed work that mirrors agency and in-house practice. The programme commonly offers the opportunity to take an optional work placement or industry year to gain hands-on experience.

Entry requirements

Applicants are expected to demonstrate strong written and verbal communication skills. Typical entry routes include A-levels, BTEC or equivalent qualifications, Access to Higher Education diplomas, and suitable international credentials. Relevant subjects include English, media studies, modern languages or social sciences, but a range of backgrounds is welcomed.

Swansea looks for evidence of interest in media, public affairs or communication — for example through work experience, student media activity, volunteering or portfolio work. Applicants whose first language is not English will need to meet the university's English language requirement.

Career prospects

Graduates from this field move into a wide range of roles across public relations, marketing and media. Common career destinations include PR officer, communications executive, press officer, account executive in PR agencies, social media manager, content producer, corporate communications specialist and events coordinator.

Alumni also progress to roles in journalism, stakeholder engagement, public affairs and policy communications, or continue to postgraduate study in specialised areas such as strategic communications, media research or marketing. The course’s emphasis on practical skills and professional practice supports readiness for entry-level industry roles and for developing a freelance or consultancy career over time.

Why study at Swansea University

Swansea University combines research-informed teaching with practical facilities and links to media and communications employers. Students benefit from dedicated media production spaces, digital labs and opportunities to work on live briefs with external organisations. The university provides careers and employability support, as well as strong engagement with regional and national media, public sector bodies and creative agencies.

The campus environment supports student media activity and societies that allow you to build a portfolio of practical work alongside your degree. Teaching staff draw on a mix of academic expertise and professional experience, helping you develop both theoretical insight and the practical competencies that employers seek.