Swansea University

What you'll study

This programme blends practical modules in newsgathering and multimedia production with academic study of media, culture and communication. You will learn reporting and newswriting for print, online and broadcast; audio and video production; social media strategy; data journalism basics; and digital storytelling techniques. Complementary modules cover media law and ethics, media theory, audience research methods and the political economy of media.

Teaching typically combines workshops, practical studio sessions, seminars and assessed projects. You will produce portfolio work such as news packages, podcasts, short documentaries and online features, and undertake research-led assessments that examine how media shapes public debate. There are options to study public relations, advertising, investigating data sources and campaign communication.

Many students take an optional placement or work-abroad year to gain industry experience; the programme also supports shorter work placements, live briefs and collaborative projects with local and national media organisations.

Entry requirements

Applicants usually need a set of recognised secondary qualifications such as A‑levels, BTECs or equivalent, with a mix of academic and vocational study acceptable. Typical offers expect a combination of subjects demonstrating literacy and critical thinking; equivalent international qualifications are considered. Mature applicants and those with relevant work experience are welcomed and should provide evidence of recent study or a short portfolio of writing or media work where possible.

All applicants must demonstrate proficiency in English through qualifications taken at secondary or tertiary level or via an accepted English language test. Entrants may be asked to attend an interview or submit examples of written or multimedia work.

Career prospects

Graduates move into a broad range of communication and media careers. Common destinations include roles as journalists and reporters in print, broadcast and online newsrooms; multimedia producers; digital content editors; social media managers; communications and PR officers; and roles in marketing, campaigning and corporate communications.

The practical skills developed on the degree — writing, editing, audio and video production, interviewing, data handling and audience analysis — are also valued in research, policy, education and further study at postgraduate level. The programme’s industry links and placement options help students build professional networks and portfolios for entry into competitive sectors.

Why study at Swansea University

Swansea University offers a programme that combines practical training with critical and research-informed teaching, delivered by academic staff with industry experience. Students benefit from hands-on facilities including multimedia labs and broadcast-capable production spaces, and from opportunities to work on live briefs with local and regional media partners.

The University’s supportive learning environment, careers service and links with employers help students secure placements and work experience. Located in a coastal city with a vibrant cultural scene, Swansea provides an appealing student lifestyle alongside opportunities to engage with national and regional media organisations.