Swansea University

What you'll study

This degree brings together modules in English literature — covering historical periods, genres and critical theory — with modules in media, communications and professional practice. Core literary study typically includes close reading of poetry, prose and drama from periods such as medieval, Renaissance, nineteenth century and contemporary literature, together with training in literary theory and research skills.

Media and communications content normally covers the history and theory of mass and digital media, media industries and audiences, media law and ethics, and practical modules in journalism, public relations and digital content production. Practical work can include news and feature writing, broadcast and multimedia production, social media strategy, campaign planning and media analytics.

Teaching methods combine seminars and lectures with workshops, practical labs and assessed portfolios. Most students undertake a substantial independent project or dissertation in the final year, allowing sustained research or a major practical media project under academic supervision.

• Examples of typical modules: literary periods and genres; literary theory and criticism; media theory; journalism practice; public relations and strategic communication; digital media production; research methods; final-year dissertation or major project.
• Assessment is a mix of essays, creative and critical writing, practical portfolios, presentations and a final dissertation/project.
• Study structure is usually three years full-time, with options often available for a placement year in industry or a year abroad through exchange arrangements.

Entry requirements

Applicants are normally expected to hold A-levels, a BTEC or equivalent qualifications, or an Access to Higher Education Diploma. Admissions favour candidates with prior study in English, media studies or a related subject, and those who can demonstrate strong written and verbal communication skills.

Home and international applicants must meet the university's standard requirements for English language proficiency; international qualifications are considered on an equivalent basis. Applicants are usually asked to provide a personal statement and academic references; successful applicants may be invited to interview or asked to submit a piece of written work.

Career prospects

Graduates leave prepared for a wide range of roles across media, communications and cultural industries. Common career destinations include journalism and news media, public relations and corporate communications, social media and content creation, publishing and editorial work, marketing and advertising, and roles in arts and cultural organisations.

Many students also progress to postgraduate study in areas such as journalism, creative writing, literary studies, media and communications or professional courses in PR and marketing. The degree’s combination of critical thinking, research and practical production skills is valued in both public and private sector roles, as well as in NGOs and education.

Why study at Swansea University

Swansea University’s School of Arts and Humanities brings literature and media teaching together in a research-informed environment. Students benefit from small-group teaching, research-active staff and a curriculum that balances theoretical study with practical experience.

The campus provides dedicated learning resources including libraries, media labs and multimedia production facilities, and the university maintains links with regional media outlets and cultural organisations to support placements and work-based learning. The coastal campus and student community also offer a supportive environment for study and extracurricular creative activity.

Support services for students include academic skills development, careers advice and opportunities to gain hands-on experience through student media, internships and industry projects that help build professional portfolios.